First, we dove into Evolve’s philosophy, approach, and business model. Hours of in-depth discussions pushed both teams beyond the surface challenges. With a deeper understanding we started on sitemap, user flow, and wireframes. These deliverables were established early to give solid structure to content development. With a responsive website, our approach was content-first, enabling a mobile-first build that grew to a wide array of devices. NATIVE also earned the right to rethink Evolve’s identity and pitch decks during our 3 month timeline.
A company’s logo is the foundation of its brand aesthetic. Evolve’s growth, new website and content called for a refresh. The final logo set the tone for a simplified, clean, and modern look and feel.
Evolve’s point-of-sale is the presentation. It’s a critical point in the process that can never be overlooked. Streamlining was carried through the pitch deck which gained more visuals and lost all bullet points. Beyond the look, NATIVE shared pitch room war stories which led to some strategic tweaks to tighten up delivery and pace.