City of San Jose

Shaping and sharing the story of San Jose.

Redefining San Jose.


The booming tech economy of Silicon Valley has created incredible growth in the city of San Jose in recent decades. (It’s the tenth-largest U.S. city, just behind Dallas.) Even with this growth, San Jose was still considered by many as a commuter city: sleep in San Jose by night, leave for San Francisco, Palo Alto, or Mountain View by day.



The San Jose Office of Economic Development selected NATIVE as their brand and strategic communication partner. Together, we’re working to bring new talent and businesses to San Jose – not by reinventing it, but by sharing the story that already exists.

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